By John Allo
Marketing your business with an eBook is a great way to prove your knowledge and develop some credibility within your niche.
The act of publishing an eBook sets you up with expert status almost automatically. Of course, the eBook needs to be good too, but the idea is that the eBook is not the main product. It is just a way to market the main product which is you, or your business.
Sell It Inexpensively Kindle
You can give it away by signing the eBook up exclusively on Kindle, and then allow it to be given away. Alternatively you can sell it for $2.99 or even more. It’s up to you. If the eBook is good, and you want to make money off it, it doesn’t exclude you from using the eBook as a marketing tool. This only works if you also include links and information about your website and other information inside the book.
Collect Leads by Giving It Away
You can also give it away as lead bait or incentive to your customer to sign up for your email list. Still include links in your eBook because your audience will want to buy what you suggest, and come back to your website if they know where it is.
Publicity through Authorship
Just becoming a published author carries some clout. And, don’t let anyone tell you that self-publishing is “less than” any other type of publishing. Self-publishing is actually more lucrative today than finding a publisher unless you are already famous and want to outsource some aspects. Publishers will not do much to help someone who is not already known. Therefore you may as well self-publish and use the proof of your knowledge (your eBook) to market your business.
Viral Marketing Campaigns
An eBook can be a great way to “go viral” if you know how to promote it. Use social media, book trailers, and excerpts of the book to market on social media to get the word out about the eBook and your business at the same time.
Put Links inside Your eBook
This is the most important thing outside of marketing your eBook. Ensure that you include links inside your eBook because this is how the people who buy or download your eBook (or even if they steal it) will give you business from it.
Promote It on Social Media
Don’t forget to market your business and eBook on social media using all means available, such as infographics and memes.
If you’re thinking about writing an eBook you may think it’s a pretty simple process. Or you might think researching, writing, formatting, publishing and marketing your eBook is incredibly difficult. The reality of the situation is somewhere in the middle of those two schools of thought. For more info, download my free checklist, How To Write An eBook at John Allo